Privacy Policy
Prime Brothers Furniture (We, Our, Us) is a home furnishings retailer in the Bay City, Saginaw, Midland, Michigan area. Our website aims to create an easy, informative, and enjoyable online shopping environment that enables our customers to access a large selection of home furnishings, find any information necessary to make an educated purchase, receive premier local customer service, and satisfy all furniture needs in a one-stop shopping environment. We strive to provide the best home furnishings experience in the area and believe trust is a core piece of that experience.
The goal of this Privacy Policy is to clearly communicate how we collect, use, and protect any personal data gathered from this website. By using our website, you consent to the terms of this Privacy Policy. This policy applies to any personal information that may have been collected in the past and is already in our files. We may change or add to this policy, so you may want to review it periodically. We will provide further notice if we update the policy in a way that vastly impacts your privacy rights.
Information Being Collected
Our website may collect information such as personal data, browser and device data, 3rd party data, and data that helps us understand how you use our website. This data allows us to understand our market needs, provide a personalized shopping experience, respond to customer questions, and process online orders. List of personal information we may collect:
- Personal information, including name, phone number, email address, and postal address
- Online data, such as IP address, Operating System, Cookies, and location information
- Non-identifiable demographic information including age and gender
- Data showing how you use this site including searching and navigating within the site
- Data that tells us about your interests and personal preferences
- Purchase history, financial information, including payment methods, billing information, and credit card information
- Information passed from Social Media or Third Parties, such as Facebook or Google
- Data from Contests, Giveaways, Surveys, and other promotional forms
- Information provided by phone calls, online chats, text messages, or email communications
How We Use the Information We Collect
Collecting customer data allows us to give you the services, products, and experience you deserve with a modern business. It allows us to get the best understanding of our customer base, helping us select products and services that best suit the majority of our customers. We may use the information in multiple ways. We may also use third party services to help us collect and use your information, and we encourage you to visit their privacy policy to learn more about their privacy practices.
To Provide Customers with Our Products and Services
We use customer information to communicate with you about product inquiries, fulfill and process online orders, respond to customer service requests, schedule deliveries, schedule appointments, or respond to any other business questions, comments, or suggestions.
To Market to Our Customer Base
We use customer information to implement our marketing and advertising strategy. This can include, but isn’t limited to, emails, texts, post mail, online advertisement, and other time-sensitive information regarding our sales and store events that you may be interested in. Most online marketing or advertising campaigns can either be opted out of or blocked.
To Personalize Your Experience
We may use customer information to provide you with a catered shopping experience including highlighting products and styles on the website that you have shown interest in, or provide you with advertisements or other marketing communications such as email, that include products you have expressed interest in.
To Fulfill Special Events
We may use customer information to fulfill the purpose of a special event, including but not limited to, surveys, contests, community events, and in-store experiences. Such events may include additional statements regarding how the event handles customer information.
To Improve the Experience of Our Website and Our Business
We may use customer information to analyze how customers are using our website and make changes and improvements to provide a better website experience, minimize errors, discover new trends, analyze product performance, prevent fraud and harm, research our customer base, and perform other business needs.
How We Share Personal Information
Prime Brothers Furniture works with a variety of companies to provide you with a well-rounded shopping experience. We may share certain personal information with marketing partners, social media companies, or third parties who provide services to you or us to carry out our business or to comply with a legal obligation.
Service Providers
We use third parties to provide services to you and us including, but not limited to, managing customer information, sending marketing communications, processing payments, fulfilling orders, analytics, and displaying advertisements.
Social Media
We may include social media tools for websites such as Facebook, Pinterest, and Twitter. These tools may collect information about you such as what pages you have visited and your IP address. You may also log in to your customer account using your Facebook or Google account credentials, and by doing so you are authorizing the sharing of information in connection with the social media account.
Other
We may disclose information about you, if necessary, to comply with laws or regulations, legal processes, litigation, or government requests. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information to the acquiring entity.
How to Access, Review, and Update Your Personal Information
If you would like to access or update some of your contact information, you can do so in the following ways:
- If you have created a customer account on the website, you can log in to review or update your account and contact information.
- You may also contact us using the “How to Contact Us” section below to request a copy of certain information we have about you or to update out of date information. We will provide and update the information requested if reasonably available. We may request that you provide us with information necessary to confirm your identity before responding to your request.
How to Opt-Out from Email Marketing
If you do not wish to continue to receive promotional emails from us, you may contact us using the “How to Contact Us” section below to request to be unsubscribed from our email marketing lists. At any time, you may also unsubscribe from promotional emails via the unsubscribe link provided in each promotional email you receive. Unsubscribing from email marketing does not apply to operational emails such as order confirmation emails, inquiry submission emails, etc.
“Do Not Track” Signals
Some web browsers offer Do Not Track (DNT) functionality which can signal to websites that a user does not want their online activity to be tracked. Currently there is no uniform or consistent way for a website to respond or recognize a DNT signal. Please note that at this time, our website does not respond to DNT signals.
Information Security
We have implemented reasonable safeguards to help ensure that information collected on the website is secure. We have put in place a variety of technical and administrative security measures such as https to help protect you and your personal information. However, there is no guarantee that any e-commerce solution, website, or database is completely secure. You are responsible for taking precautions best suited for you to protect your personal information against unauthorized disclosure or misuse.
Third Party Services
Third parties are vendors outside of our website that provide products or services to maintain and improve the website and customer shopping experience. We may collect information that is provided by third parties such as demographic or location data, and our website may contain links to third party websites or services. We are not responsible for the privacy practices of third parties, but are governed by their own privacy policies. We encourage you to learn about the privacy practices of those third parties by visiting the privacy policy on their website.
Our Commitment to Children's Privacy
We never knowingly collect or maintain information on our website from children that are under the age of 13, and no part of our website is directed to anyone under 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete the personal information as soon as possible.
California Privacy Rights
If you are a California Resident, you have additional rights under the CCPA (California Consumer Privacy Act) regarding collected personal information. This website and our company complies with all California Privacy Rights.
How to Contact Us
Get in touch with one of our locations if you have any questions or would like additional information about this policy or anything else on our website.